Lance Watson has been coaching high performance athletes for 30 years and has had the opportunity to work with athletes at each stage of their developmental journey. Coach Watson examines how the specific work done with athletes in each phase of their career impacts the long term goal of unlocking their maximum potential and how he applies this principle to age groupers of all abilities. Coach Watson shares stories of working with many high performers, including Olympic gold medalist Simon Whitfield, World #1 Greg Bennett, Ironman super cyclist Chris Lieto, and 11-time Ironman Champion Lisa Bentley. He also reflects on his unique experience coaching Brent McMahon for over 25 years from junior to multiple Olympian, and record-setting Ironman Champion.